Fukui Mortuary/Jerry FukuiFor each sponsor.

Metrics can also help you gain new perspectives that can earn you a competitive edge in your market.An online review is the equivalent of a referral from a friend.

Bookings divided by sales enquiries – measure the effectiveness of your sales process.The number of people who attend a tour divided by total bookings – measure no-shows.Instagram and Facebook are especially effective for tourism marketing.

Total Traffic and Individual SourcesWebsite traffic is one of the key metrics tour and activity companies should measure.With the confidence that your strategy is working.

Repeat purchases from the same customersTo begin with.

These are some of the key determinants for your company’s growth hence why you should measure and monitor them.Tracking the important metrics in your business will motivate and push you towards improvement.

tools like Google Analytics can help you figure out which channels bring the most traffic to your website.then you can rightly optimize your site for mobile in order to improve conversion rates (more on this later).

which can lead to higher visibility in local searches for ideal tour seekers.It’s also easier to engage potential customers when you know where they come from i.